Kids' Kitchen Takeover

Kids’ Kitchen takeover is a brand for a kids cook book. The brief was to design a fun, cool and quirky logo, that kids and parents would remember.

The character KADO is a funny and naughty cook. He loves accessories on his head and always carries his spoon in case he needs a last minute cooking tool. He cooks with the kids on his stories and he is always ready to make a joke!

The typeface chosen is fun and it expresses the personality of the character and brand. It is fun, approachable and easy to read and remember.