Kids' Kitchen Takeover
Kids’ Kitchen takeover is a brand for a kids cook book. The brief was to design a fun, cool and quirky logo, that kids and parents would remember.
The character KADO is a funny and naughty cook. He loves accessories on his head and always carries his spoon in case he needs a last minute cooking tool. He cooks with the kids on his stories and he is always ready to make a joke!
The typeface chosen is fun and it expresses the personality of the character and brand. It is fun, approachable and easy to read and remember.
During the development of the brand, Upcircle came up with a few logo and character options:
But KADO was the chosen one!