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Kids' Kitchen Takeover


Kids’ Kitchen takeover is a brand for a kids cook book. The brief was to design a fun, cool and quirky logo, that kids and parents would remember.

The character KADO is a funny and naughty cook. He loves accessories on his head and always carries his spoon in case he needs a last minute cooking tool. He cooks with the kids on his stories and he is always ready to make a joke!

The typeface chosen is fun and it expresses the personality of the character and brand. It is fun, approachable and easy to read and remember.



Visual Identity

Character Development

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During the development of the brand, Upcircle came up with a few logo and character options:

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But KADO was the chosen one!

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