Mercedes Picazo
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University of Westminster

BSc (Hons) Business Administration 

University of Barcelona


19 years experience:
Business Development, Project Specifications
Specialised in Gypsum fibreboard, Slates,
Wood, Acoustics, non-combustible and sustainable materials.


Mercedes has been working in the construction industry for over 15 years, specifying, supplying materials, providing product training and RIBA approved CPD’s. She has dealt with worldwide projects in South America, North America, Hong Kong, Germany, Australia, France, Norway, Finland and the UK. She was involved in well-known projects such as: The Nazi Museum in Berlin – Topography of Terror, James Dyson Hub (University of Cambridge), LeSoCo Phase 1 & 2, Warwick University, and The Tate Museum among many others.


She specialises in acoustics, and materials such as slates, gypsum made products and gypsum fiberboard. She has a good knowledge of fire and acoustic testing related to the products she is specialised in.

Mercedes believes that the construction industry should evolve to become more efficient and sustainable; she strongly believes that this is achievable through innovation, drive and teamwork. Mercedes has a great interest and is in continuous search for sustainable materials and product developments that improve the wellbeing of the users while reducing carbon footprint.

Bibiana Farenzena


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MA Design for Communication

University of Westminster

Digital Print on Textiles

Saint Martin's College

BA Visual Design

ESPM Brazil

12 years experience:
Branding, Graphic Design, Illustrations, Editorial Design, Marketing Strategy, Digital Design for tablets and Websites

Bibiana is a senior designer and illustrator with experience in the creative industry both in Brazil and Europe.


Her experience touched a range of projects including the Marks & Spencer gift cards, campaigns and website, Daily Mail app for tablets, Asos, Matches Fashion and TK Maxx digital campaigns, rebranding of Pai Skincare and branding, textile design and business management at Creative Philosophie.


She also worked in agencies such as Hogarth Wordwide, Brands2Life, Livity and Investis on many different clients accounts.


She has a hands-on approach that ensures a holistic design experience across every brand, with an entrepreneurial flair.


She believes that hard work, passion for sustainability, design and laughter can solve nearly anything. 

We believe that the principles of Circular Economy are the pillars for Upcircle to design the future, preserving and re-using materials and waste, as well as collaborating with other organisations to create joint value.