Brickworks Branding and Visual Identity

Brickworks Living - Branding and Visual Identity

Brickworks Living is a student accommodation in Dublin, managed by Fresh Student Living. The site lies in a historial area where the community used to work in a variety of factories such as distilleries and textile production.

Another inspiration for this project was the name - Brickworks - and the architecture of the building, which defined the main colour and texture of the project - terracotta.

Upcircle worked on the interior design of the communal areas as well as the branding, visual identity and social media package.

Deliverables:

Branding

Brand guidelines

Stationary

Merchandise

Social Media package

It’s been a pleasure working with Upcircle on both the interior design and branding of Brickworks. The Brickworks internal building is visually unique and contemporary, but very liveable, and because of this we always say that once we can just get potential residents to do a viewing, that they will always book! The overall design aesthetic perfectly combines modern and traditional in a manner that will not date easily.

Upcircle also worked on our branding and building exterior signage. The team is fantastic to work with – flexible, accommodating, professional and able to both understand and pull our random ideas into cohesive designs, far better than we could ever have imagined! I would not hesitate to recommend them.

— Gill Brady, General Manager, Brickworks Student Accommodation