Tudor Place is a Student Accommodation in Chester commissioned to Watkin Jones and managed by Fresh Student Living. Upcircle developed the interiors inspired on the city's history once the home of Emmeline Pankhurst, political activist and organiser of the British suffragette movement who helped women win the right to vote.
The style, signage and branding are designed to connect new generations with the history of Chester. The story is explained through colours and touches around the different areas, with a very selective palette and with artistic touches cleverly designed to stimulate curious minds.
The Tudor place features the Tudor style; using black and white colours on floor tiles, walls, and upholstery. The wooden floor and oak timber features provides a warmer and more contemporary look, merging modern life with the ancestries.
Tudor Place branding commemorates the Tudor architecture style; the exposed wood framework is one of the most prominent features, inspiring the usage of a black square and crossing lines in the logo. The colour blue emerges from the reflection of the sky on the typical Tudor houses; the blue is strategically used across the interiors, branding and signage.